January 2026 Creator Economy Acquisitions
Itβs been an explosive start to the year for creator economy M&A.
16 transactions were announced in the past month alone β a 78% YoY increase compared to Jan 2025.
To be fair, January is typically one of the busiest months for M&A announcements, as many late-Q4 deals are shared after the holidays. Still, the momentum is hard to ignore.
Below is a complete list of creator economy acquisitions from the past month.
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β’ PMG acquired IM agency Digital Voices
β’ YKONE and Mirror Mirror Paris merged to formONE Group
β’ Gushcloud International acquired IM agency Talent Plus
β’ Residence acquired creator-first social agency OK COOL
β’ YKONE acquired social and IM agency FAB STUDIO
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β’ Rich Sparkle Holdings acquired Khaby Lame's live commerce co. Step Distinctive for a reported $975M
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β’ Global acquired sports media company The Overlap
β’ NowThis acquired creator media co. Salary Transparent Street fora reported "7-figure acquihireβ
β’ SuperAwesome acquired kids audio company Starglow Media
β’ Katie Gatti Tassin bought back her "Money with Katie" blog and podcast from Morning Brew
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β’ Blue Zones acquired creator meal planning & community app Lighter
β’ Cloudflare acquired AI data marketplace Human Native
β’ Kolsquare | B Corp acquired IM platform Storyclash
β’ WSC Sports acquired sports marketing platform Partnerbrite for an estimated $10M
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β’ Fixated acquired Ellify Talent Agency
β’ UnderCurrent acquired Next Step Talent
All signs point to another record year for creator economy M&A!
