In the early 2010s, social media platforms were some of the most aggressive acquirers in tech. For years, acquisitions were the fastest way to capture new audiences, add features, and fend off competition.

But if you look at the last five years, the buying spree has cooled. Why?

Learn more in our comprehensive research into the history of acquisitions by social media platforms.

Capital markets are waking up to the $250B+ creator economy. Our Creator Capital Landscape maps the key players in this space.

Dotdigital acquired Social Snowball for $20M upfront + $15M earnout. We break down the transaction highlights, and what it means for the influencer marketing industry.

We’re excited to share that WIZDEO's creator network has been acquired by Gushcloud International!

We’re excited to share that Towerhouse has been acquired by V10 Entertainment!

Publicis Groupe acquired Captiv8 for a reported $150M. We break down the transaction highlights and what it means for the influencer marketing industry.

Publicis Groupe acquired Brazilian influencer agency BR Media Group for a reported ~$96M USD (R$550M). We break down the transaction highlights, and what it means for the influencer marketing industry.

Vertiqal Studios, one of North America's largest owners of gaming and lifestyle social media channels, is pleased to announce that it has engaged Quartermast Advisors as its buy-side M&A advisor. Quartermast will assist Vertiqal Studios in identifying and executing strategic media acquisitions to accelerate growth and expand its market presence.

Later acquired Mavely for $250M in the first creator economy M&A transaction of 2025. Our acquisition analysis examines the deal highlights and what it means for the creator economy at large.

Our founder James Creech shares his thoughts on the M&A market outlook in media, tech, and the creator economy.

Building a SaaS business? Here are 12 key metrics that potential investors & acquirers will use to evaluate your company.

French mobile app company Voodoo acquired social media platform BeReal for €500M.