June 2026 Creator Economy Acquisitions

June was another big month for creator economy acquisitions! Here's a recap of all M&A deals from the past 30 days:

𝐀𝐠𝐞𝐧𝐜𝐲 🤝
• Accenture Song acquired influencer + social agency Whalar for an estimated $500M+.
• Amplify purchased Australian creative agency Snack Drawer.
• LBG Media plc bought social-first creative agency Uncovered.
• NextTrip acquired TikTok commerce agency Yada Commerce.
• Residence bought creator marketing agency GateMaker Community Marketing.

𝐌𝐞𝐝𝐢𝐚 🎥
• Penske Media Corporation acquired Vox Media's digital brands, including The Verge, Eater, SB Nation, Popsugar, The Dodo, Punch, and Thrillist.

𝐓𝐚𝐥𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 ⭐
• Reign Maker Group took a majority stake in Hyphen HQ.